Psychographic segmentation is used in selecting target segments by focusing on consumers' descriptors such as theirvalues,beliefs,philosophies,and opinions.

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This is a correct definition of psychographic segmentation, which focuses on consumers' psychological and emotional characteristics rather than demographic factors like age or income. By understanding consumers' values, beliefs, and attitudes, marketers can create more personalized and effective messages and offerings.

Psychographic Segmentation Is Used in Selecting Target Segments by Focusing