______ is a type of projective technique that offers consumers the chance to fill in the conversation of cartoonlike stories.

Question

Quizplus · Accepted Answer

The technique described in the question is known as a dialogue balloon, which involves presenting consumers with cartoonlike stories and inviting them to fill in the conversation. Choice A refers to the story construction technique, which involves asking participants to come up with stories based on a given stimulus. ZMET (choice B) is a research technique that involves creating a visual collage to help participants articulate their thoughts and emotions about a given topic. Consumer report (choice C) refers to a publication that provides information and advice to consumers about products and services.

______ Is a Type of Projective Technique That Offers Consumers