Which philosophy of advertising focuses on building a thought process that dismisses preconceived notions and instead attempts to create from scratch what a good or service should look like?

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Design thinking is a philosophy of advertising that focuses on building a thought process from scratch and creating new ideas rather than relying on preconceived notions. It involves understanding the human needs and creating solutions to meet those needs. Starch Readership Services, Activities, interests, and opinions, and Zaltman Metaphor Elicitation Technique are research-based approaches to advertising and do not focus on building ideas from scratch.

Which Philosophy of Advertising Focuses on Building a Thought Process