When consumers act as the judge and jury through their feedback on the quality of a new idea,they are taking part in a(n):

Question

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A concept test is a research method in which consumers are asked to evaluate a new idea or product concept to provide feedback on its potential success in the market. This feedback helps marketers refine the idea before it is launched in the market. Therefore, when consumers act as judges and juries by providing their feedback on the quality of a new idea, it is known as a concept test.

When Consumers Act as the Judge and Jury Through Their