The type of advertising research undertaken before ads are made is known as .
A) copy research
B) developmental research
C) post-hoc research
D) single-source research
Correct Answer:
Verified
Q22: In a resonance test,the goal is to
Q23: Which philosophy of advertising focuses on building
Q24: Direct response research can be seen with
Q25: When consumers act as the judge and
Q26: Advertising has the greatest impact on sales
Q28: Unaided recall is when the respondent demonstrates
Q29: Implicit memory measures do not refer to
Q30: Dialogue balloons,story construction,and sentence and ZMET are
Q31: Recognition tests are the same as recall
Q32: A communication test simply explores whether the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents