Developmental Research Looks at Consumers' Identities,perceptions,wants,and Habits Early in the Production
Developmental research looks at consumers' identities,perceptions,wants,and habits early in the production process so these elements can influence the final ad before a lot of money is spent.This type of ad research is also called:
A) account planning.
B) design thinking.
C) consumer insight.
D) scientific advertising.
Correct Answer:
Verified
Q30: Dialogue balloons,story construction,and sentence and ZMET are
Q31: Recognition tests are the same as recall
Q32: A communication test simply explores whether the
Q33: Identifying the activities,interests,and opinions of target audiences
Q34: Eye-tracking technology systems basically measure where and
Q36: Overall,recognition is easier,because people are shown a
Q37: For print ads and promotions,recall testing is
Q38: Thought listings and cognitive response analysis are
Q39: Projective techniques can test consumer response to
Q40: _ is a type of thought process
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents