In this era of _______,internal databases are particularly rich sources of details about individual buyers and buying trends that occur in the context of the advertiser's IBP activities.

Question

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Big data refers to the large volume of data that can be collected from various sources such as social media, online activity, and internal databases. In the context of IBP activities, internal databases can provide rich sources of information about individual buyers and their buying trends, which can be analyzed using big data analytics tools to gain insights and improve the effectiveness of the advertiser's strategies.

In This Era of _______,Internal Databases Are Particularly Rich Sources