_______ is research on the actual ads or promotional texts themselves,finished or unfinished.
A) Results-oriented research
B) Copy research
C) Industry nonprofit research
D) Promotional research
Correct Answer:
Verified
Q37: For print ads and promotions,recall testing is
Q38: Thought listings and cognitive response analysis are
Q39: Projective techniques can test consumer response to
Q40: _ is a type of thought process
Q41: Which of the following is a particular
Q43: When does a recall measurement make sense?
A) During
Q44: In this era of _,internal databases are
Q45: What is the basic premise behind a
Q46: _ involves collecting data or research outside
Q47: Some of the most valuable data are:
A) the
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