Which of the following is a particular kind of research done early on simply to prevent a major disaster-to avoid erroneous communications,unexpected interpretations,or unintended meanings in an ad,particularly in diverse or global markets?

Question

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A communication test is done early on to prevent a major disaster by avoiding erroneous communications, unexpected interpretations, or unintended meanings in an ad, particularly in diverse or global markets. This type of research helps ensure that a message is received and understood as intended by the target audience. Recall tests evaluate the ability of consumers to remember information, normative tests assess the effectiveness of an ad based on accepted norms or standards, and subliminal tests examine the impact of hidden or embedded messages on consumer behavior.

Which of the Following Is a Particular Kind of Research