Researchers are trying to determine which Apple advertisements are the most effective for a laptop company that is running a number of commercial spots.After participating,viewers are asked if they saw a laptop commercial during a show; some require further prompting,so are asked if they saw an Apple ad.What are the researchers attempting to determine?

Question

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The researchers are trying to determine the aided and unaided recall of the commercial, as they are asking viewers if they saw a laptop commercial during a show and then specifically asking if they saw an Apple ad, which prompts them to recall the specific brand.

Researchers Are Trying to Determine Which Apple Advertisements Are the Most