Briefly trace the reasons for the rise of research-specifically,advertising and brand promotion research-after World War II.Why did agencies create large research departments? How did universities get involved? How did consumers feel about research? When was research at its height of popularity,and when did things change? Provide just a brief sketch of these issues.

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The Answer of Briefly trace the reasons for the rise of research-specifically,advertising and brand promotion research-after World War II.Why did agencies create large research departments? How did universities get involved? How did consumers feel about research? When was research at its height of popularity,and when did things change? Provide just a brief sketch of these issues.

Briefly Trace the Reasons for the Rise of Research-Specifically,advertising and Brand