Scenario 7-6
Wood Carver Cabinet Makers recently developed a line of kitchen cabinets designed for new custom homes and kitchen remodeling jobs. The line of cabinets is to be called "Signature Hardwoods" and a new magazine advertising campaign is being tested. Each of the ads being tested has a photograph of a woodworker handcrafting some part of the cabinet. In addition, his or her signature is shown at the bottom of the page as an indicator that the cabinets are carefully hand made.
-(Scenario 7-6)Wood Carver wants to know if readers remember having seen its magazine ads,and possibly its name.Unlike testing television ads,Wood Carver should use a as the standard to test these ads.

Question

Scenario 7-6
Wood Carver Cabinet Makers recently developed a line of kitchen cabinets designed for new custom homes and kitchen remodeling jobs. The line of cabinets is to be called "Signature Hardwoods" and a new magazine advertising campaign is being tested. Each of the ads being tested has a photograph of a woodworker handcrafting some part of the cabinet. In addition, his or her signature is shown at the bottom of the page as an indicator that the cabinets are carefully hand made.
-(Scenario 7-6)Wood Carver wants to know if readers remember having seen its magazine ads,and possibly its name.Unlike testing television ads,Wood Carver should use a      as the standard to test these ads.

Quizplus · Accepted Answer

A recognition test is appropriate for magazine ads as it measures whether readers remember seeing the ad and can recognize the brand or product when prompted.

Scenario 7-6 Wood Carver Cabinet Makers Recently Developed a Line of Kitchen