One of your advertising agency's clients has asked for a description of how an attitude study is performed on a television commercial in a theater test setting.Describe this process in general terms.(It is not necessary to describe the measurement scale.)In your answer,include a summary of the reasons why you would do such a test and the advantages and disadvantages of this method of pretesting ads.

Question

Quizplus · Accepted Answer

The Answer of One of your advertising agency's clients has asked for a description of how an attitude study is performed on a television commercial in a theater test setting.Describe this process in general terms.(It is not necessary to describe the measurement scale.)In your answer,include a summary of the reasons why you would do such a test and the advantages and disadvantages of this method of pretesting ads.

One of Your Advertising Agency's Clients Has Asked for a Description