The ways in which the media objectives will be accomplished are described in the
A) copy strategy section.
B) build-up analysis.
C) objective-and-task method.
D) media plan.
Correct Answer:
Verified
Q67: Scenario 8-2
Following the announcement that the world's
Q68: Scenario 8-3
After working as an account executive
Q69: Scenario 8-1
You are owner of a 19-person
Q70: Scenario 8-3
After working as an account executive
Q71: Scenario 8-1
You are owner of a 19-person
Q73: In a _, the objectives state what the
Q74: Scenario 8-1
You are owner of a 19-person
Q75: Scenario 8-3
After working as an account executive
Q76: The media plan specifies:
A) the objectives the advertiser
Q77: Scenario 8-1
You are owner of a 19-person
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