Scenario 8-1
You are owner of a 19-person advertising agency in a major market. You've been invited to pitch the Girl Powers account, the largest female-only fitness center chain in the region, one that could quickly grow into a national franchise. If you land the account, it will be your biggest revenue producer by far. You'll be able to staff up, move to a nicer space, and buy some decent office furniture. It also will put you, personally, in a position to make money by selling out to a larger agency someday. Considering the importance of the pitch to Girl Powers execs, you have decided to spearhead the pitch yourself.
-(Scenario 8-1)You begin with crucial information that Girl Powers execs need to know,even if they remember nothing else; this overview is in the ________ section.

Question

Scenario 8-1
You are owner of a 19-person advertising agency in a major market. You've been invited to pitch the Girl Powers account, the largest female-only fitness center chain in the region, one that could quickly grow into a national franchise. If you land the account, it will be your biggest revenue producer by far. You'll be able to staff up, move to a nicer space, and buy some decent office furniture. It also will put you, personally, in a position to make money by selling out to a larger agency someday. Considering the importance of the pitch to Girl Powers execs, you have decided to spearhead the pitch yourself.
-(Scenario 8-1)You begin with crucial information that Girl Powers execs need to know,even if they remember nothing else; this overview is in the ________ section.

Quizplus · Accepted Answer

The executive summary is typically the first section of a pitch or proposal and includes crucial information that the client needs to know, even if they remember nothing else. It is a brief summary of the entire pitch and is designed to grab the client's attention and convey the most important points in a short amount of time.

Scenario 8-1 You Are Owner of a 19-Person Advertising Agency in a in a Major