In a ______, the objectives state what the advertiser intends to accomplish in headlines,subheads,and text,while the methods describe how the objectives will be achieved.

Question

In a  ______, the objectives state what the advertiser intends to accomplish in headlines,subheads,and text,while the methods describe how the objectives will be achieved.

Quizplus · Accepted Answer

Copy strategy is a document that outlines the advertising campaign's main goals and how they will be achieved. It establishes the campaign's tone, message, and creative direction, and it guides the creation of all advertising messages. The objectives in a copy strategy are communicated through headlines, subheads, and text, while the methods describe the approach that will be used to achieve those objectives.

In a ______, the Objectives State What the Advertiser Intends to Accomplish