Which of the following is true of upfronts?

Question

Quizplus · Accepted Answer

Upfronts are a period where television networks reveal their fall line-ups and presell advertising on them. Option A is false as there is no indication that upfronts will gain twice as much popularity within the next decade. Option B is partially correct as upfronts are indeed a television programming ritual, but it occurs in the spring as well as the fall. Option D is also false as more than 25 percent of prime-time television advertising is now bought during upfronts.

Which of the Following Is True of Upfronts