Scenario 12-4
You scan job advertisements available in Dallas on craigslist.com and find what may be your dream job. The posting reads, "Entry-level position in media." You click on it, and the ad says, "Motivated individual sought to aid in media planning and buying at an established advertising agency. Must have general knowledge of the media and be aware of the current challenges media buyers are likely to face. Salary negotiable." You email your resume and cover letter to the contact person in the ad, and you receive a response setting you up for an interview next week.
-(Scenario 12-5)"Do you want to restrict your television buying to _______,meaning you'll pay premium pricing charged in advance of the fall season? Or are you willing to wait and see what is still available later in the season?"

Question

Scenario 12-4
You scan job advertisements available in Dallas on craigslist.com and find what may be your dream job. The posting reads, "Entry-level position in media." You click on it, and the ad says, "Motivated individual sought to aid in media planning and buying at an established advertising agency. Must have general knowledge of the media and be aware of the current challenges media buyers are likely to face. Salary negotiable." You email your resume and cover letter to the contact person in the ad, and you receive a response setting you up for an interview next week. 
-(Scenario 12-5)"Do you want to restrict your television buying to _______,meaning you'll pay premium pricing charged in advance of the fall season? Or are you willing to wait and see what is still available later in the season?"

Quizplus · Accepted Answer

The term "upfronts" refers to a specific time when television networks preview their fall programming and sell advertising slots for the upcoming season at premium prices. Choosing option C indicates that the media buyer is willing to pay the higher prices charged during this upfront period. The other options (A, B, and D) are not relevant to the question and do not provide a logical answer.

Scenario 12-4 You Scan Job Advertisements Available in Dallas on Craigslist.com and Craigslist.com