A media planner needs to keep in mind that television:

Question

Quizplus · Accepted Answer

The statement "television is underway of the next evolution with programs being accessed by consumers over the Web, as tablet, and smartphone streaming or downloads, or via smartphone" suggests that television is evolving beyond its traditional means of distribution, and advertisers need to take this into consideration when creating media plans. The other options - A, B, and D - are all incorrect. Television advertising is typically more expensive than other advertising mediums, television has audience selectivity through demographic targeting and programming, and the level of audience attentiveness varies depending on factors such as the time of day or the quality of the programming being watched.

A Media Planner Needs to Keep in Mind That Television