Scenario 13-1
Crystal, a media buyer, is glancing through the latest edition of the industry trade publication, Advertising Age, and notices an ad targeted at media buyers. The ad encourages the purchase of space in a fast-growing magazine that reaches 12- to 18-year-old girls. It invites media buyers to contact the sales department of the magazine for more information. She considers the ad as she has a cosmetics manufacturer as a client who may benefit from this type of ad placement.
-(Scenario 13-1)The media planner understands that a teen-oriented magazine will have one big advantage that magazines have over other print and broadcast media.Which of the following advantages is the media planner most likely referring to?

Question

Scenario 13-1
Crystal, a media buyer, is glancing through the latest edition of the industry trade publication, Advertising Age, and notices an ad targeted at media buyers. The ad encourages the purchase of space in a fast-growing magazine that reaches 12- to 18-year-old girls. It invites media buyers to contact the sales department of the magazine for more information. She considers the ad as she has a cosmetics manufacturer as a client who may benefit from this type of ad placement. 
-(Scenario 13-1)The media planner understands that a teen-oriented magazine will have one big advantage that magazines have over other print and broadcast media.Which of the following advantages is the media planner most likely referring to?

Quizplus · Accepted Answer

The media planner is most likely referring to the high degree of audience selectivity that a teen-oriented magazine offers. Such a magazine would attract a very specific demographic, making it easier to target and reach the desired audience for the cosmetics manufacturer's ad placement. While the other options may also apply to certain magazines, they are not as strongly associated with the advantages offered by a teen-oriented publication.

Scenario 13-1 Crystal, a Media Buyer, Is Glancing Through the Latest Edition