Bill likes to view the programs that other channels are airing while an advertisement is being broadcast during the news; which of the following is he demonstrating?
A) Narrowcasting
B) Attention sharing
C) Program rating
D) Channel grazing
Correct Answer:
Verified
Q73: Narrowcasting is most related to:
A) audience selectivity.
B) cost-per-contact.
C) repetition of
Q74: Share of audience is based on:
A) the percentage
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Q79: Radio offers potential advertisers the _ among
Q80: A media planner needs to keep in
Q81: Scenario 13-1
Crystal, a media buyer, is glancing
Q82: Scenario 13-2
A national radio broadcaster's association hosts
Q83: Scenario 13-2
A national radio broadcaster's association hosts
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