A soft drink advertiser decides to run banner ads to attract teenagers to its interactive home page.Its agency places these ads on websites related to teen magazines,action gaming,and extreme sports to:

Question

Quizplus · Accepted Answer

Placing the banner ads on websites related to teen magazines, action gaming, and extreme sports helps the advertiser target specific market niches, which are likely to include teenagers who are interested in soft drinks and may be more likely to visit the interactive home page. This is a more effective strategy than simply aiming for high-volume traffic without regard to the audience's interests. Boosting web visits and gaining more likes may be secondary goals, but the primary objective is to attract and engage the target audience.

A Soft Drink Advertiser Decides to Run Banner Ads to Attract