An Internet user goes to a large portal,and types in a few key words.He receives a list of websites that might be of interest.Most often,the higher a site appears on the list,the more likely the user will visit that website.Therefore,advertisers want their websites to appear first.Which of the following concepts is described in this scenario?

Question

Quizplus · Accepted Answer

The scenario describes the concept of search engine optimization (SEO), where websites try to improve their ranking on search engine results pages to increase visibility and attract more traffic.

An Internet User Goes to a Large Portal,and Types in a Few