The managers of a sandwich shop want to publicize their stores.They would like to invest in a sales promotion strategy that would promote positive word of mouth,mass exposure,increased brand awareness,and getting new customers.Their aim is a high frequency promotion that leads to speedy sales.As an Internet advertising specialist,which of the following online sales promotion strategies would you recommend?

Question

Quizplus · Accepted Answer

Social couponing sites like Groupon and LivingSocial offer a high frequency promotion that encourages customers to share their positive experiences with others. These sites also provide mass exposure and can increase brand awareness. Additionally, customers are often incentivized to bring new customers to the store, leading to increased sales. Pop-up ads and display/banner ads may not have as strong of an impact on word of mouth promotion or brand awareness, and ads on the radio may not have as high of a frequency or direct impact on sales.

The Managers of a Sandwich Shop Want to Publicize Their