Rich is the marketing manager of a small corporate airline that handles business flights for executives and celebrities.It also provides group charters for major sporting events,concerts,and festivals.To reach its audience,airlines will have to avoid the usual fare,as the target audience for this product usually ignores common advertising.However,they occasionally watch worthwhile videos on social media sites.In which of the following advertising avenues is Rich most likely to invest in?

Question

Quizplus · Accepted Answer

Viral marketing is the best choice for Rich to invest in because the target audience for this product usually ignores common advertising but occasionally watches worthwhile videos on social media. Viral marketing creates entertaining, shareable content that appeals to the audience's taste and has the potential to spread quickly through social media. This would help Rich reach his target audience effectively.

Rich Is the Marketing Manager of a Small Corporate Airline