In order to make the most of event sponsorships,marketers should not only establish media impressions,but also:
A) rally viewer support with promotions for it in traditional media.
B) invite other companies to share the cost of sponsoring the event.
C) find a way to get television and radio coverage that will help target global audiences.
D) find a way to link the brand with a positive feeling that will go beyond the duration of the event.
Correct Answer:
Verified
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