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In Order to Make the Most of Event Sponsorships,marketers Should

Question 53

Multiple Choice

In order to make the most of event sponsorships,marketers should not only establish media impressions,but also: 


A)  rally viewer support with promotions for it in traditional media. 
B)  invite other companies to share the cost of sponsoring the event. 
C)  find a way to get television and radio coverage that will help target global audiences. 
D)  find a way to link the brand with a positive feeling that will go beyond the duration of the event.

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