Which of the Following Is a Reason for Brand Builders

Which of the following is a reason for brand builders to participate in various forms of event sponsorships? 

A)  They want to replace traditional media entirely. 
B)  The marketer acquires the rights to display a brand name, logo, or advertising message on-site at the event. 
C)  They are trying to disengage advertising from entertainment in order to reduce brand image exposures. 
D)  They found that quirky or edgy branded entertainment builds a negative attitude in customers.