One way to justify event sponsorship is via:

Question

Quizplus · Accepted Answer

Exposure and media coverage is one of the main ways to justify event sponsorship. By sponsoring an event, a company can reach a large, targeted audience and generate positive media coverage for their brand. This can ultimately lead to increased brand awareness, customer loyalty, and sales. However, art direction, copywriting, keeping branding separate, and roadblocking are all tactics that could potentially be used in a sponsorship campaign, but they are not necessarily justifications for the sponsorship itself.

One Way to Justify Event Sponsorship Is Via