A running shoe brand sponsors a race that is also broadcast to large audiences on the television and radio.The company measures a huge number of gross media impressions.However,this does not result in a huge rise in the sales of the shoes.Which of the following is one possible reason?

Question

Quizplus · Accepted Answer

Even though the brand received a huge number of media impressions, it is possible that the ad did not effectively connect with the emotions or values of the viewers, which would ultimately impact their purchasing behavior. In other words, the brand failed to create a strong enough connection between the race and the essence of their shoes.

A Running Shoe Brand Sponsors a Race That Is Also