Recent research indicates that a brand gets the most benefit when product placement of the item:

Question

Quizplus · Accepted Answer

Product placement is most effective when it results in people talking about the product in everyday conversation. This is because word-of-mouth is a powerful marketing tool and can help increase brand awareness and sales. Repeated use and appearing on a new show may also have some benefits, but they are not as important as creating buzz through word-of-mouth. Isolation without other marketing elements may not be effective as it may not reach a large audience.

Recent Research Indicates That a Brand Gets the Most Benefit