What entails creating a metric that lets a marketer judge sponsorship spending in a direct comparison to spending in the traditional measured media?

Question

Quizplus · Accepted Answer

To compare the effectiveness of sponsorship spending with traditional measured media spending, a metric like media impressions would be ideal. Media impressions are a way to measure the number of times an advertisement is seen or heard. This allows the marketer to directly compare the reach and impact of both types of spending. Brand loyalty would not be a direct comparison to measured media spending, and affiliate marketing and cost-per-click are not relevant to measuring the effectiveness of sponsorship spending compared to traditional measured media.

What Entails Creating a Metric That Lets a Marketer Judge