A Brand Needs to Conduct Event Sponsorship Measurement; What Are

A brand needs to conduct event sponsorship measurement; what are some top guidelines for effectively using event sponsorship as a tool? 

A)  Match the brand to the event; tightly define the target audience; stick to a few key messages 
B)  Avoid digital integration; have the broadest audience possible; deliver inclusivity 
C)  Use affiliate marketing; avoid a plot line; feature 5 or more messages 
D)  Isolate the role of the brand; feature 10 or more messages; plan more for before the event sponsorship than after