Direct marketing is ________________ because the marketer attempts to develop an ongoing dialogue with the customer based on the idea that one contact will lead to another,and the message is continually refined.
A) mass
B) interactive
C) social media
D) partnership

Question

Direct marketing is ________________ because the marketer attempts to develop an ongoing dialogue with the customer based on the idea that one contact will lead to another,and the message is continually refined. 
A) mass 
B) interactive 
C) social media 
D) partnership

Quizplus · Accepted Answer

Direct marketing is interactive because it involves the marketer and the customer engaging in a two-way communication. The marketer tries to establish a dialogue with the customer and refine the message based on the response received, thus creating an ongoing interaction. Other options (mass, social media, partnership) do not accurately describe the nature of direct marketing.

Direct Marketing Is ________________ Because the Marketer Attempts to Develop