Which is a key aspect of direct marketing programs?
A) It uses only one type of media to get a response.
B) It has a long-term sales promotion goal.
C) It often is designed to produce an immediate, measurable response.
D) It relies on technology rather than human behavior.

Question

Which is a key aspect of direct marketing programs? 
A) It uses only one type of media to get a response.  
B) It has a long-term sales promotion goal. 
C) It often is designed to produce an immediate, measurable response. 
D) It relies on technology rather than human behavior.

Quizplus · Accepted Answer

Direct marketing programs are designed to generate an immediate, measurable response. This means that the goal is to get the audience to take a specific action, such buy a product or sign up for a service, and to track and measure the success of the campaign. Direct marketing can use multiple types of media to achieve its goal, and technology plays an important role, but the key aspect is the focus on a measurable and immediate response. Option A is incorrect because direct marketing can use multiple types of media, not just one. Option B is incorrect because while direct marketing may have a long-term goal of building customer relationships, its primary focus is on generating immediate responses. Option D is incorrect because while technology may be important, human behavior is also a crucial factor in the success of direct marketing programs.

Which Is a Key Aspect of Direct Marketing Programs