All of the following channel functions can move either upward or downward in the marketing channel EXCEPT ________.
A) information sharing
B) negotiating
C) financing
D) risk taking
E) ordering

Question

Quizplus · Accepted Answer

Ordering typically moves upward in the marketing channel, from the customer to the retailer, then to the wholesaler, and finally to the manufacturer. The other functions (information sharing, negotiating, financing, and risk taking) can move in both directions.

All of the Following Channel Functions Can Move Either Upward