The benchmarking stage of the marketing channel strategy framework focuses on ________.
A) establishing the power and dependence of channel members
B) creating an environment for executing the best strategy
C) identifying best practices in well-developed systems
D) analyzing the needs of end-users and producers
E) lowering channel system costs

Question

Quizplus · Accepted Answer

The benchmarking stage involves identifying best practices in well-developed systems, which can be used to improve the company's own marketing channel strategy.

The Benchmarking Stage of the Marketing Channel Strategy Framework Focuses