A retailer needs to evaluate performance based on the shelf space it allocates to a manufacturer's brand.Which of the following would be most appropriate?
A) SPM
B) ECR
C) GMROI
D) GMROL
E) GMROS

Question

Quizplus · Accepted Answer

GMROS (Gross Margin Return on Shelf Space) is the most appropriate metric for evaluating performance based on the shelf space allocated to a manufacturer's brand. It measures the gross margin a retailer earns for every dollar of shelf space allocated to a product, making it directly relevant to the scenario described.

A Retailer Needs to Evaluate Performance Based on the Shelf