What is the best way a channel manager can adjust to higher levels of coproduction and inventory perishability in service settings?
A) shifting to a product-based business strategy
B) using CRM to monitor upstream channels
C) building hybrid channel structures
D) increasing e-commerce sales
E) outsourcing manufacturing

Question

Quizplus · Accepted Answer

Building hybrid channel structures is the best way a channel manager can adjust to higher levels of coproduction and inventory perishability in service settings. This involves combining different types of channels, such as direct sales, online sales, and third-party sales, to create a more flexible and responsive channel system that can adapt to changing demands. This will allow the channel manager to better manage inventory levels and coproduction, while also avoiding stockouts and overproduction. Shifting to a product-based business strategy, using CRM to monitor upstream channels, increasing e-commerce sales, and outsourcing manufacturing may not be relevant or effective solutions in service settings.

What Is the Best Way a Channel Manager Can Adjust