ABC Manufacturing is experiencing channel conflict with one of its main retailers,EZ-Tools.ABC is focused on improving manufacturing processes,while EZ-Tools is focused on meeting customer needs and demands.What is the most likely source of conflict between these two firms?
A) different perceptions of reality
B) unclear market subdimensions
C) conflicting communication styles
D) unique marketing strategies
E) clashing financial goals

Question

Quizplus · Accepted Answer

The most likely source of conflict between ABC Manufacturing and EZ-Tools is different perceptions of reality. ABC is focused on internal processes, while EZ-Tools is focused on external customer needs, leading to differing views on priorities and strategies.

ABC Manufacturing Is Experiencing Channel Conflict with One of Its