ABC Manufacturing is experiencing channel conflict with one of its main retailers,EZ-Tools.ABC is focused on improving manufacturing processes,while EZ-Tools is focused on meeting customer needs and demands.What would most likely improve the situation between the channel members?
A) streamlined production efforts
B) frequent communication
C) intrachannel competition
D) increased promotions
E) intensive distribution

Question

Quizplus · Accepted Answer

The channel conflict is likely due to a lack of communication and alignment between the manufacturing and retailing strategies. Therefore, frequent communication between ABC Manufacturing and EZ-Tools would be the most effective way to identify and address any issues and work towards a shared goal of meeting customer needs and improving manufacturing processes. Streamlined production efforts, intrachannel competition, increased promotions, and intensive distribution may not address the root cause of the channel conflict and could potentially exacerbate it.

ABC Manufacturing Is Experiencing Channel Conflict with One of Its