Which term refers to using more than one route to get to the same market?
A) cooptation
B) domain growth
C) multiple channels
D) hybrid marketing
E) intrachannel competition

Question

Quizplus · Accepted Answer

Using more than one route to get to the same market is referred to as multiple channels. This can include selling through both brick-and-mortar stores and an e-commerce website, or using both wholesalers and direct sales to reach customers.

Which Term Refers to Using More Than One Route to Get