A marketing channel is most likely experiencing manifest conflict when channel members ________.
A) express personal outrage at their partners
B) experience minimal frustration
C) fail to recognize any problems
D) block each other's initiatives
E) feel unfairly treated

Question

Quizplus · Accepted Answer

Manifest conflict occurs when channel members block each other's initiatives or pursue their own goals at the expense of their partners. The other options, such as expressing personal outrage, experiencing minimal frustration, or failing to recognize problems, may not necessarily indicate manifest conflict but rather other forms of channel conflict. Feeling unfairly treated could potentially lead to manifest conflict but is not always the case.

A Marketing Channel Is Most Likely Experiencing Manifest Conflict When