Studies indicate that economic satisfaction is closely connected to trust in a channel relationship,but noneconomic satisfaction has little impact.

Question

Quizplus · Accepted Answer

Studies have shown that both economic and noneconomic satisfaction are important in building trust in a channel relationship. Noneconomic satisfaction, which includes aspects like social support, personal interaction, and shared values, plays a significant role in fostering trust and commitment between partners.

Studies Indicate That Economic Satisfaction Is Closely Connected to Trust