What is the first phase of a marketing channel relationship?
A) Expansion
B) Awareness
C) Exploration
D) Commitment
E) Dissolution

Question

Quizplus · Accepted Answer

The first phase of a marketing channel relationship is typically focused on creating awareness of the other party and their offerings. This may involve initial outreach or communication to introduce the parties and start building a foundation for the relationship.

What Is the First Phase of a Marketing Channel Relationship