Which statement about the decline and dissolution phase of a marketing channel relationship is most likely FALSE?
A) Dissolution typically occurs gradually.
B) Decline often occurs without realization.
C) Dissolutions are usually accompanied by acrimony.
D) Both parties typically become dissatisfied equally and at the same time.
E) Increasing dissatisfaction tends to cause one party to withhold investments.

Question

Quizplus · Accepted Answer

It is not necessarily true that both parties become dissatisfied equally and at the same time during the decline and dissolution phase. One party may become dissatisfied before the other, and the level of dissatisfaction may differ between the parties.

Which Statement About the Decline and Dissolution Phase of a Marketing