What is a drawback of the stages-of-development idea of marketing channel relationships?
A) Regression means that the relationship will completely fail.
B) Commitment is the most important development stage.
C) Relationship development is rarely linear and orderly.
D) The concept fails to consider upstream motivations.
E) Momentum must be maintained throughout channels.

Question

Quizplus · Accepted Answer

The drawback of the stages-of-development idea of marketing channel relationships is that relationship development is rarely linear and orderly. This means that it cannot always be assumed that relationships will progress through each stage in a step-by-step manner. There may be setbacks, regressions, or unexpected developments that disrupt the assumed progression. Thus, the stages-of-development idea may be overly simplistic in its approach to understanding marketing channel relationships.

What Is a Drawback of the Stages-Of-Development Idea of Marketing