Which term refers to confidence that a channel member is honest and benevolent?
A) Commitment
B) Motivation
C) Satisfaction
D) Loyalty
E) Trust

Question

Quizplus · Accepted Answer

Trust refers to confidence in the honesty and benevolence of a channel member. This is an important factor in building strong relationships between channel partners as it encourages open communication and collaboration. Commitment, motivation, satisfaction, and loyalty are all important factors as well, but they do not necessarily imply trust.

Which Term Refers to Confidence That a Channel Member Is