A channel member that receives equitable treatment on a daily basis regardless of the rewards derived from the relationship is most likely experiencing ________.
A) Procedural fairness
B) Economic rewards
C) Distributive fairness
D) Idiosyncratic benefits
E) Generic channel investments

Question

Quizplus · Accepted Answer

Procedural fairness refers to the fairness of the processes and procedures used to conduct business transactions, and it ensures that all parties are treated equitably regardless of the outcomes or rewards derived from the relationship. Therefore, a channel member that receives equitable treatment on a daily basis regardless of the rewards derived from the relationship is most likely experiencing procedural fairness. Economic rewards (B) refer to the tangible benefits and financial incentives that channel members receive, while distributive fairness (C) refers to the perceived fairness of the rewards or outcomes that channel members receive. Idiosyncratic benefits (D) refer to unique benefits or perks that are customized to individual channel members, and generic channel investments (E) refer to investments made by suppliers in activities that benefit all channel members equally. None of these concepts fully capture the situation described in the question.

A Channel Member That Receives Equitable Treatment on a Daily