Super Shoes,an athletic shoe retailer,wants to create and maintain a strong channel relationship with Puma,a shoe manufacturer.What most likely motivates Super Shoes to want a relationship with Puma?
A) Enhancing market understanding
B) Keeping more routes to market open
C) Rebalancing power in the value chain
D) Becoming the supplier's preferred outlet
E) Creating barriers to entry for other brands

Question

Quizplus · Accepted Answer

Super Shoes wants to create a strong channel relationship with Puma to become the supplier's preferred outlet, which will likely lead to exclusive access to new releases, discounts, and promotions. This will provide a competitive advantage to Super Shoes over other retailers and increase customer loyalty.

Super Shoes,an Athletic Shoe Retailer,wants to Create and Maintain a Strong