Which of the following would LEAST likely promote trust between marketing channel members?
A) Daily interactions
B) Mutual cooperation
C) Formalized procedures
D) Decentralized decision making
E) Stable organizational environments

Question

Quizplus · Accepted Answer

Formalized procedures may create rigidity and limit flexibility, which can hinder the development of trust between marketing channel members.

Which of the Following Would LEAST Likely Promote Trust Between